Latashia DeVeaux

Latashia DeVeaux, a seasoned PR and communications executive with 25 years of publicity, event marketing, and talent relations experience with an emphasis in social impact and community partnerships, has worked with clients in the technology, luxury automotive, beauty, and the entertainment industries.

While wearing many hats, Latashia spearheads operations at the Los Angeles-based DeVeaux Agency, DeVeaux Media Group (DMG) and its parent company, DeVeauxted Enterprises, Inc. She is also the Head of Awards and Sr. Director of Talent Relations at BET Media Group. Currently, Latashia serves as the President of Black Public Relations Society of Los Angeles (BPRSLA), PR Chairwoman, Board of Directors for National Association of Multi-Ethnic Communicators (NAMIC SoCal) and Greater Los Angeles African American Chambers of Commerce (GLAAACC). She formerly served as an Advisory Board Member Texas Southern University – School of Communication (TSU).

Over the course of Latashia’s career, she’s had stints at Rogers & Cowan, Universal Music, Disney, Essence, and YP. She also served as a Multicultural Marketing Manager for Universal Pictures where she spearheaded niche multicultural marketing campaigns for the studio’s original DVD release of Jarhead, Outkast’s Idyllwild, Bring It On 3, and Dave Chappelle’s Block Party. During her time at Walt Disney Studios, she assisted with the marketing and legal affairs on blockbuster films including Pirates of the Caribbean: The Curse of the Black Pearl and Confessions of a Teenage Drama Queen. She also produced an All-Star PSA benefitting Black AIDS Institute as well as a Starz documentary on our favorite former President, Barack Obama, where she oversaw all talent procurement and relations.

Recently, Latashia brokered a deal with the United States Armed Forces Entertainment (AFCENT) and executed the first-ever BIG3 players and WNBA Middle East Tour to visit the troops. During this time, Latashia managed and oversaw all publicity, negotiations and talent relations for all participating athletes and traveled across four Middle East countries over 14 days. “This was the most rewarding experience of my career and I’ve worked on some amazing projects!” Latashia holds two bachelors’ degrees in Political Science and African-American Studies with a minor in Sociology from California State University, Northridge and master’s degree from University of Southern California.